Boosting Activation: 22% more
“Get Started” clicks

Easy. You don’t bore people with buzzwords. You guide them with friendly language, clear structure, and just enough “a-ha!” moments 💡 to make them forget they’re learning about financial infrastructure (gasp!).

🎯 Create an onboarding experience people don’t dread. Let’s be real — most onboarding feels like reading tax instructions in a dentist’s waiting room. So we ditched the jargon, torched the flowcharts, and went full Natural Language: Conversational. Approachable. Even compliance feels... kinda okay?

🛠️ Work Done (a.k.a. The UX Secret Sauce™)

🔍 Competitive & User Audit. We peered over the fintech fence at Revolut, Wise, and Payoneer. Their layout formula? Hero → Key Benefit → Social Proof

🎙️ Qualitative Interviews: We didn’t guess — we asked. Loudly. And often.

Stakeholder sessions included:

💬 Customer Service: “Where’s the help when users panic?”
🧑‍💻 Developers: “Let’s keep it stable. No more midnight alerts.”
⚖️ Legal: “Compliant. Always. Even when no one’s looking.”
📊 Product: “Make it measurable and loveable.”
📣 Marketing: “We want conversion - and goosebumps.”
🧭 PM/PO: “Give us the insights. We’ll roadmap the rest.”

🔑 Key Takeaways.

Lead with pain relief: “Tired of hidden fees?”. It’s the fintech equivalent of "We need to talk." - gets attention every time.

Build instant trust: License badges, press logos, encryption icons = the tuxedo of UX credibility 🔐

Chunk the complexity. Break features into rhythmic flows: Wallet → Cards → Transfers → Integrations. Smooth like a curated playlist. Users don’t even realize they’re learning 🎶