I'm a Senior UX Designer with 5+ years of experience creating UCD that drive satisfaction and business success. With a strong foundation in visual storytelling and aesthetics developed during my 4 years as an Art Director in advertising agencies, I bring a refined sense of visual craft, creative strategy, and impactful communication to my UX practice.

I specialize in leading teams through every design phase -research, wireframing, prototyping, and high-fidelity interfaces - delivering impactful results in fast-paced environments. I believe that project success relies on effective collaboration and kindness.

My expertise includes usability testing, data - driven design, workflow optimization, AI literacy, and a strong knowledge of WCAG accessibility standards to ensure inclusive, compliant experiences. I've worked in the banking and automotive sectors, designing secure online platforms, innovative infotainment systems.

As an interaction designer I craft seamless, intuitive digital experiences that drive user engagement and business growth. I leverage AI-driven insights, behavioral data, and predictive design to enhance usability and streamline complex workflows. My expertise in microinteractions, motion design, and design systems ensures clarity, trust, and accessibility in high-stakes environments. Collaborating cross-functionally, I bridge user needs with business goals, creating scalable solutions that improve conversion and retention. Passionate about the future, I stay ahead of industry trends, integrating AI, automation, and emerging technologies to build next-generation experiences. My AI literacy enables me to effectively collaborate with engineers and data scientists, ensuring thoughtful, responsible integration of AI into user experiences.