Katarzyna Bobrowska
katarzynabobrovska@gmail.com
Impact - Driven Design: Connecting User Research to Business Outcomes
Impact - Driven Design: Connecting User Research to Business Outcomes
How I Get Things Done
Impact
Focus
Every design decision remains hypothetical until tested by real users. That's why I aim to quickly and frequently get designs in front of users, even if they're not fully polished. I rely on a methodical, data-driven approach, rigorously testing designs for viability, feasibility, desirability, and usability to deliver real-world impact.
Continuous Research
Research is essential for building impactful products and services, which is why I embed it throughout my design practice. Rather than being a single step, research occurs continuously before, during, and after the design process to ensure ongoing user alignment and business relevance.
Strategic Alignment
Strategic alignment means creating or refining strategies guided by research insights. I translate complex ideas into clear, actionable visuals to ensure effective team communication. My collaborative approach empowers teams through co-created strategies, fostering ownership and impact.
How I Get Things Done
Impact
Focus
Every design decision remains hypothetical until tested by real users. That's why I aim to quickly and frequently get designs in front of users, even if they're not fully polished. I rely on a methodical, data-driven approach, rigorously testing designs for viability, feasibility, desirability, and usability to deliver real-world impact.
Continuous Research
Research is essential for building impactful products and services, which is why I embed it throughout my design practice. Rather than being a single step, research occurs continuously before, during, and after the design process to ensure ongoing user alignment and business relevance.
Strategic Alignment
Strategic alignment means creating or refining strategies guided by research insights. I translate complex ideas into clear, actionable visuals to ensure effective team communication. My collaborative approach empowers teams through co-created strategies, fostering ownership and impact.
How I Get Things Done
Impact
Focus
Every design decision remains hypothetical until tested by real users. That's why I aim to quickly and frequently get designs in front of users, even if they're not fully polished. I rely on a methodical, data-driven approach, rigorously testing designs for viability, feasibility, desirability, and usability to deliver real-world impact.
Continuous
Research
Research is essential for building impactful products and services, which is why I embed it throughout my design practice. Rather than being a single step, research occurs continuously before, during, and after the design process to ensure ongoing user alignment and business relevance.
Strategic
Alignment
Strategic alignment means creating or refining strategies guided by research insights. I translate complex ideas into clear, actionable visuals to ensure effective team communication. My collaborative approach empowers teams through co-created strategies, fostering ownership and impact.
Forgotten Questions.
What a True UXer Always Asks?
Great design isn’t just about polished visuals or impressive stats -it’s about asking the tough, often unspoken questions that shape meaningful experiences.Design doesn’t start with pixels or dashboards - it starts with curiosity. When you dig into the awkward “why” behind every tap, you create products people feel, not just use.
Forgotten Questions. What a True UXer Always Asks?
Forgotten Questions.
What a True
UXer Always Asks?
Great design isn’t just about polished visuals or impressive stats -it’s about asking the tough, often unspoken questions that shape meaningful experiences.Design doesn’t start with pixels or dashboards - it starts with curiosity. When you dig into the awkward “why” behind every tap, you create products people feel, not just use.
Skim a Few Design Career Summaries
Skim a Few Design Career Summaries
What people say about
working with me:
Boosting Conversions: 18% more
“Leave your number” submissions
Increasing “Request a Quote” submissions by 26%
Boosting Conversions: 18% more “Leave your number” submissions
The 3E System is a modular, climate-resilient home-building platform.
Boosting Activation: 22% more “Get Started” clicks
Boosting Activation: 22%
more “Get Started” clicks
ZEN.COM - One banking account for many currencies.
ZEN.COM - One banking account for many currencies.
Better Journeys, Better Results:
– 40 % Errors
Better Journeys, Better
Results: – 40 % Errors
Better journeys, better results: Task success up
by 27%
The car feature management system with a subscription-based model.
The car feature management system with a subscription-based model.
Read More
Designing for Clarity: Task Success rose from 78% to 83%
Designing for Clarity:
Task Success rose from
78% to 83%
A streamlined dashboard for payments,
bills, and transfers.
From Insight to Action:
Solution-Driven Workshops
European standard for e-signature and ID services.
European standard for e-signature and ID services.
What people say about working with me:
Anna Mościcka
Chapter Leader in Santander
“While working with Kasia, I observed her great passion and commitment. Kasia is able to adapt communication and recognize the needs and specificity of the production team so that the best quality projects result from this cooperation. He perfectly understands and combines user needs, business needs and technological possibilities. I am sure that Kasia will be a great fit in any place that needs a creative and effective UX designer!”
Jolanta Skuza
Broadcast Producer in Leo Burnett
Katarzyna is a talented Art Director. She treats her duty very seriously being a responsible and diligent and honest person. She knows her jobs, needed technics, programs. Her personal skills like credibility, flexibility, creativeness , good manners and high standard of work are her attitudes.
Renata Zarzecka
BNP Paribas Bank
Working with Kasia as a UI/UX Designer has been a real pleasure. Her extensive experience in crafting customer journeys and user-friendly UX is impressive. Kasia stays on top of the latest trends and demonstrates a deep understanding of UI principles. Thanks to her professionalism, dedication, and commitment to research, we were able to deliver features perfectly tailored to end-user needs.
Łukasz Flisiński
Product/Brand/Motion/Sticker
/Idea Designer in SYZYGY
Kasia is a great open-minded designer with full range of skills and she did not say her last word yet. She is very creative and likes new challenges. Always seeing potential even in small things. I also remember each conversation with her very nicely.
Piotr Cegielski
Managing Director
Customer Experience
Unconventional thinking, conscientiousness, commitment, the ability to find appropriate solutions to assigned tasks are just some of the features. Her extensive experience in many fields provides great support during design. His nice personality means he finds a common language with everyone and is able to cope with any situation.
Hanna Ernst
UX Designer, Psychologist
I had the pleasure of working with Kasia in a UX team, and I want to take a moment to highlight her excellent skills. She has an outstanding creative streak and heaps of experience that consistently made our projects stand out. What impresses me most about Kasia is her ability to make quick decisions and generate innovative ideas, all while keeping an eye on both user needs and business requirements.
Anna Mościcka
Chapter Leader in Santander
“While working with Kasia, I observed her great passion and commitment. Kasia is able to adapt communication and recognize the needs and specificity of the production team so that the best quality projects result from this cooperation. He perfectly understands and combines user needs, business needs and technological possibilities. I am sure that Kasia will be a great fit in any place that needs a creative and effective UX designer!”
Jolanta Skuza
Broadcast Producer in Leo Burnett
Katarzyna is a talented Art Director. She treats her duty very seriously being a responsible and diligent and honest person. She knows her jobs, needed technics, programs. Her personal skills like credibility, flexibility, creativeness , good manners and high standard of work are her attitudes.
Renata Zarzecka
BNP Paribas Bank
Working with Kasia as a UI/UX Designer has been a real pleasure. Her extensive experience in crafting customer journeys and user-friendly UX is impressive. Kasia stays on top of the latest trends and demonstrates a deep understanding of UI principles. Thanks to her professionalism, dedication, and commitment to research, we were able to deliver features perfectly tailored to end-user needs.
Łukasz Flisiński
Product/Brand/Motion/Sticker
/Idea Designer in SYZYGY
Kasia is a great open-minded designer with full range of skills and she did not say her last word yet. She is very creative and likes new challenges. Always seeing potential even in small things. I also remember each conversation with her very nicely.
Piotr Cegielski
Managing Director
Customer Experience
Unconventional thinking, conscientiousness, commitment, the ability to find appropriate solutions to assigned tasks are just some of the features. Her extensive experience in many fields provides great support during design. His nice personality means he finds a common language with everyone and is able to cope with any situation.
Hanna Ernst
UX Designer, Psychologist
I had the pleasure of working with Kasia in a UX team, and I want to take a moment to highlight her excellent skills. She has an outstanding creative streak and heaps of experience that consistently made our projects stand out. What impresses me most about Kasia is her ability to make quick decisions and generate innovative ideas, all while keeping an eye on both user needs and business requirements.
Anna Mościcka
Chapter Leader in Santander
“While working with Kasia, I observed her great passion and commitment. Kasia is able to adapt communication and recognize the needs and specificity of the production team so that the best quality projects result from this cooperation. He perfectly understands and combines user needs, business needs and technological possibilities. I am sure that Kasia will be a great fit in any place that needs a creative and effective UX designer!”
Jolanta Skuza
Broadcast Producer in Leo Burnett
Katarzyna is a talented Art Director. She treats her duty very seriously being a responsible and diligent and honest person. She knows her jobs, needed technics, programs. Her personal skills like credibility, flexibility, creativeness , good manners and high standard of work are her attitudes.
Renata Zarzecka
BNP Paribas Bank
Working with Kasia as a UI/UX Designer has been a real pleasure. Her extensive experience in crafting customer journeys and user-friendly UX is impressive. Kasia stays on top of the latest trends and demonstrates a deep understanding of UI principles. Thanks to her professionalism, dedication, and commitment to research, we were able to deliver features perfectly tailored to end-user needs.
Łukasz Flisiński
Product/Brand/Motion/Sticker
/Idea Designer in SYZYGY
Kasia is a great open-minded designer with full range of skills and she did not say her last word yet. She is very creative and likes new challenges. Always seeing potential even in small things. I also remember each conversation with her very nicely.
Piotr Cegielski
Managing Director
Customer Experience
Unconventional thinking, conscientiousness, commitment, the ability to find appropriate solutions to assigned tasks are just some of the features. Her extensive experience in many fields provides great support during design. His nice personality means he finds a common language with everyone and is able to cope with any situation.
Hanna Ernst
UX Designer, Psychologist
I had the pleasure of working with Kasia in a UX team, and I want to take a moment to highlight her excellent skills. She has an outstanding creative streak and heaps of experience that consistently made our projects stand out. What impresses me most about Kasia is her ability to make quick decisions and generate innovative ideas, all while keeping an eye on both user needs and business requirements.
Santander
Zen.com
BMW
Ferrero
Wedel
Sector 3.0
Samsung
WWF
The 3E System
Procter & Gamble
Credit Agricole
Santander
Zen.com
BMW
Ferrero
Wedel
Sector 3.0
Samsung
WWF
The 3E System
Procter & Gamble
Credit Agricole
Santander
Zen.com
BMW
Ferrero
Wedel
Sector 3.0
Samsung
WWF
The 3E System
Procter & Gamble
Credit Agricole
Santander
Zen.com
BMW
Ferrero
Wedel
Sector 3.0
Samsung
WWF
The 3E System
Procter & Gamble
Credit Agricole