ING mobile banking app: secure login & pre-login experience. Areas for improvement: ING PL Executive Summary

ING mobile banking app: secure login & pre-login experience. Areas for improvement: ING PL Executive Summary

Clearer separation between public and secure zones

The pre-login experience should create a stronger boundary between public content and the regulated login flow. This improves trust, reduces ambiguity, and supports compliance clarity.

Lower cognitive load during login

Reducing the number of visible actions on the login entry screen helps users focus on a single goal: securely accessing their account.

Biometrics as an accelerator, not a primary feature

Face ID should support, not replace, PIN-based authentication. Keeping biometrics secondary aligns better with PSD2/SCA expectations and conservative banking patterns.

Simpler, more procedural login UI

Reducing visual richness on authentication screens increases predictability and lowers user stress during a high-risk moment.

Treat login as a security checkpoint, not an engagement surface

Login should prioritize speed, clarity, and trust over discovery or engagement. At the point of authentication, users need a focused path that clearly communicates security and control.

Context

This project explores a redesigned pre-login and login experience for a mobile banking app.

The goal was to balance strict regulatory requirements, including PSD2 and Strong Customer Authentication, with a calm, predictable daily banking experience.

Problem

Many banking apps combine marketing content, quick actions, and authentication entry points on a single screen.

This can create visual noise, blur the boundary between public and secure areas, and make it less clear when the user is entering a regulated flow.

At the same time, removing pre-login functionality entirely is not realistic, as users still need access to customer support, selected low-risk actions, and business-critical entry points.

Design goals

  • Clearly separate pre-login/public and login/secure areas

  • Make PIN-based authentication the foundation of the login flow

  • Support biometrics without making them dominant

  • Reduce cognitive load during authentication

  • Support PSD2/SCA requirements and accessibility compliance

SOLUTION:


SOLUTION:


SOLUTION:


The experience was divided into two clear layers, This supports low-risk tasks while keeping the secure flow clearly separated:

  1. Pre-login lobby (public)

    A lightweight, non-sensitive space with limited quick actions (e.g. tickets, BLIK, ATM locator, card freeze) and a single Log in entry point.

A focused entry point into authentication:

• Primary action: Log in (biometrics)
• Secondary option: Use PIN instead

Clear security reassurance. This allows fast access for returning users while preserving compliance-required fallback.

UX & COMPLIANCE RATIONALE:

• PIN-first authentication ensures predictability, auditability, and universal access
• Biometrics act as an accelerator, not a replacement
• Clear zone separation reduces fraud risk and improves perceived security

ACCESSIBILITY

• Large touch targets (≥48px)
• High contrast and readable typography
• One-handed use
• Screen-reader friendly PIN input

OUTCOME

The final concept delivers a calm, predictable, and compliant login experience that reduces cognitive load and scales well across European markets.

Instead of visual novelty, the design prioritizes trust, clarity, and regulatory readiness key qualities for enterprise banking products.

The experience was divided into two clear layers, This supports low-risk tasks while keeping the secure flow clearly separated:

  1. Pre-login lobby (public)

    A lightweight, non-sensitive space with limited quick actions (e.g. tickets, BLIK, ATM locator, card freeze) and a single Log in entry point.

A focused entry point into authentication:

• Primary action: Log in (biometrics)
• Secondary option: Use PIN instead

Clear security reassurance. This allows fast access for returning users while preserving compliance-required fallback.

UX & COMPLIANCE RATIONALE:

• PIN-first authentication ensures predictability, auditability, and universal access
• Biometrics act as an accelerator, not a replacement
• Clear zone separation reduces fraud risk and improves perceived security

ACCESSIBILITY

• Large touch targets (≥48px)
• High contrast and readable typography
• One-handed use
• Screen-reader friendly PIN input

OUTCOME

The final concept delivers a calm, predictable, and compliant login experience that reduces cognitive load and scales well across European markets.

Instead of visual novelty, the design prioritizes trust, clarity, and regulatory readiness key qualities for enterprise banking products.


Santander

Zen.com

BMW

Ferrero

Wedel

Sector 3.0

Samsung

WWF

The 3E System

Procter & Gamble

Credit Agricole

Santander

Zen.com

BMW

Ferrero

Wedel

Sector 3.0

Samsung

WWF

The 3E System

Procter & Gamble

Credit Agricole

Santander

Zen.com

BMW

Ferrero

Wedel

Sector 3.0

Samsung

WWF

The 3E System

Procter & Gamble

Credit Agricole

© 2025 Made with 🩶 by Katarzyna Bobrowska

© 2025 Made with 🩶 by Katarzyna Bobrowska

© 2025 Made with 🩶 by Katarzyna Bobrowska

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