Oanda
Project
2018
Challange
This case study was to propose a comprehensive redesign for the OANDA website, a leading global provider of online foreign exchange trading and currency data services. The goal was to enhance the user experience, improve accessibility, and drive conversion rates by creating an intuitive and visually appealing website design.
User resarch
In-depth user research was conducted to gain insights into the target audience's preferences, needs, and pain points. This included analyzing user feedback, conducting surveys, and studying competitor websites. The research findings served as a foundation for informing the redesign process.
Information Architecture and Navigation
The website's information architecture was restructured to ensure logical and intuitive navigation. Clear and concise menu options were implemented, allowing users to easily access key sections such as currency exchange rates, trading platforms, and educational resources. The content was organized using a user-centric approach, focusing on simplicity and ease of use.
Visual Design and Branding
The visual design aimed to establish a modern and professional brand identity while maintaining visual consistency throughout the website. A clean and minimalist aesthetic was employed, utilizing a balanced color palette, clear typography, and intuitive iconography. Attention was given to optimizing the website's responsiveness, ensuring a seamless experience across various devices.
Streamlined User Flows and Conversion Optimization
User flows were analyzed to identify potential bottlenecks and areas for improvement. The redesigned website incorporated clear calls-to-action, strategically placed buttons, and streamlined forms to encourage user engagement and lead conversion. Efforts were made to simplify the account registration process and highlight the benefits of OANDA's services to increase conversion rates.
Result
The redesigned OANDA website demonstrated significant improvements in the user experience, accessibility, and conversion rates. User feedback indicated increased satisfaction with the website's navigation and visual appeal. The simplified user flows and optimized conversion elements led to a measurable increase in sign-ups and conversions, positively impacting business growth.
