indoorway
Project
2020
Challange
The objective of this case was to design and optimize a responsive landing page that encourages users to download a report upon completing a form. Additionally, the goal was to gather specific data through the form submission process to build a comprehensive customer base.
Form Fields: The form was carefully crafted to collect specific data that would be valuable for building a robust customer base.
The suggested fields for the form included:
Full Name: Gathering the user's full name allows for personalized communication and data segmentation.
Email Address: Capturing the email address enables future communication and targeted marketing efforts.
Company Name: Knowing the user's company affiliation provides insights into the target audience and potential leads.
Job Title: Collecting the user's job title helps in understanding the industry landscape and tailoring future content accordingly.
Hand-drawn screens
Hand-drawn sketches are a vital part of my design process, especially during brainstorming and early concept development. They allow me to rapidly visualize ideas for layouts and interactions, encouraging creativity and enabling quick problem-solving. By keeping the process informal and flexible, sketches help generate and explore multiple possibilities before committing to more detailed designs.
Results
The optimized landing page and form design yielded significant results. The responsive layout ensured a seamless user experience, leading to increased engagement and higher conversion rates. By capturing specific data through the form, a comprehensive customer base was established, enabling more targeted marketing efforts and personalized communication with potential leads.
Conclusion
By strategically designing and optimizing the responsive landing page and form, we successfully encouraged users to download the report while gathering valuable data for building a customer base. The insights gained from this case study will inform future marketing strategies and enable more effective targeting of the audience, ultimately driving business growth and success.